Brand guidelines
Quasova identity
Light from the dark. Everything in the identity follows from that one idea.
The mark
A Q drawn as a quasar
A ring, the disc of matter around a black hole. A point at the centre, the nucleus. A jet of light that leaves through the ring and becomes the tail of the Q.
Keep clear space around the mark equal to the width of the ring. Never rotate it, never recolour the jet, never place the colour version on a light background: use the black version there.
Colour
Black first, light where it matters
About 90% of any surface is Void and Graphite. Flare is the only accent, so every glimpse of it means something.
- Void
#050507Backgrounds. The dark the light comes from. - Graphite
#14141APanels and cards. - Starlight
#F5F3EEText and the ring of the mark. - Core
#FFF7E6The nucleus. The brightest point. - Flare
#FFC861Accents, buttons, highlights. - Jet
#FF6A2BThe end of the jet. Use sparingly.
Type
Unbounded, Inter, Noto Kufi Arabic
Unbounded for headings and the wordmark, Inter for reading, JetBrains Mono for labels and figures. In Arabic: Noto Kufi Arabic for headings and IBM Plex Sans Arabic for reading.
Light from the dark
نورٌ من قلب العتمة
QSV · 01 SPARK · 02 SHAPE
